[Podcast] Cognitive Bias – Ep 7 Framing Effect

June 22, 2022 | Mirta Fagundes dos Santos

Available on: Apple | Spotify | Podbean

Peter and Mirta’s series on cognitive biases continues! 

There are a few different cognitive biases that have a powerful influence on how you think, how you feel, and how you behave. Each episode will touch on a different bias. So make sure you tune in to them all!

This week Peter and Mirta talk about the Framing Effect, which is the cognitive bias where an individual’s choice from a set of options is influenced more by how the information is worded than by the information itself.

For example: If you’re concerned about your blood sugar level, and you choose a chocolate that is ‘90% sugar-free’ over one that is ‘10% sugar.

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